Product at Work

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Spencer Shulem

Spencer Shulem

Before starting BuildBetter, I consulted for startups around product. Working for Seed -> Series B companies helping them hire, scale, and build out their first product teams as VP/Head of Product.

Audio vs Video AI-Moderated Interviews: Which Should You Run? (2026)

Choose audio or video AI-moderated interviews with a 7-step method, a worked pricing-page example, and clear rules on when a human moderator wins.

BuildBetter Synthetic Personas vs Listen Labs Digital Twins (2026 Comparison)

Compare BuildBetter Synthetic Personas and Listen Labs Digital Twins: data grounding, B2B modeling, validation, pricing, and the Salesforce acquisition.

Salesforce Is Buying Listen Labs: What It Means for Research

Salesforce agreed to buy Listen Labs. What was announced, what Listen Twins are, and a 6-step portability audit and renewal questions for research teams.

The 6 Best AI QA Agents and Testing Tools in 2026, Compared

Compare the best AI QA agents of 2026: BuildBetter QA Agent, Playwright MCP, Appium, Stagehand, browser-use and Skyvern for finding and reproducing bugs.

How to Hand Off Bugs to Coding Agents: 2026 Method + Example

A 6-step repro-first method for handing bugs to Claude Code, Codex or Cursor: brief template, failing-test prompt, review checklist and worked example.

AI Exploratory Testing vs Scripted E2E Tests: When to Use Each (2026)

Decide which user journeys get scripted E2E tests and which get AI exploratory testing. Scoring method, decision table, and a verification protocol.

How to Reproduce Bugs With AI: Clean Repros & Replays (2026)

Stop the 'cannot reproduce' loop. A 6-step clean-start method with repro rates, replays, and customer evidence, plus when AI QA agents help.