Steve Blank's Customer Development: The 4 Steps, Run in 2027
Steve Blank's customer development explained: discovery, validation, creation, and company building, with a 2027 run-book, worked example, and FAQ.
Spencer Shulem
9 Books Like Shape Up for Teams That Ship Small Bets (2027)
What to read after Shape Up: 9 books ranked, from Ship First to Continuous Discovery Habits, plus an 8-step loop to bring evidence to every betting table.
Shape Up Summary: Basecamp's Method and How to Run It With AI (2027)
A faithful Shape Up summary: appetite, pitches, betting table, six-week cycles, hill charts, plus how to pilot it and use AI prototyping in 2027.
Opportunity Solution Tree: Build One From Real Customer Calls (2027)
Build an opportunity solution tree from 10-20 recorded customer calls. Step-by-step method, copyable template and a worked B2B example. 2027 guide.
AI Software Factories at Ramp, Uber, OpenAI & Vercel (2027)
How Ramp, Uber, OpenAI and Vercel run AI software factories with coding agents, and how to feed yours customer evidence so it builds the right thing.
How to Record Zoom, Meet & Teams Calls Locally, Free (2027)
Record Zoom, Google Meet and Teams calls on your own Mac or PC, free, with no cloud and no bot. Consent rules, setup steps and local Whisper transcription.
How to Turn Customer Calls Into Product Insights With AI (2027)
A 7-step method to turn customer calls into product insights with AI: extraction prompt, account-based counting, severity scoring and evidence-backed PRDs.