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Spencer Shulem

Spencer Shulem

Before starting BuildBetter, I consulted for startups around product. Working for Seed -> Series B companies helping them hire, scale, and build out their first product teams as VP/Head of Product.

Fathom After the Superhuman Acquisition: Your Data and How to Export It

Last updated 18 September 2026. Every claim below links to its source. Nothing here is legal advice — if your contract names Fathom as a data processor, talk to whoever owns that contract. Worried about where your meeting recordings end up? BB Recorder is free and works 100% offline. It records

Best Gong Alternatives in 2026 (Pricing Compared)

Gong is priced per sales seat, so product and customer success never get to read what the customer said. Six alternatives, honestly ranked.

What to Build When Every Customer Wants Something Different

What to Build When Every Customer Wants Something Different

A step-by-step method for turning conflicting customer requests into a few clear jobs and one ICP — so you build the right thing and say no with

How to Spot Churn Signals in Customer Conversations (2026)

How to Spot Churn Signals in Customer Conversations (2026)

Learn to catch churn signals in customer conversations before non-renewal — a spreadsheet method, a worked example, and when to move to a tool.

Continuous Discovery Without a Research Team (2026 Guide)

Continuous Discovery Without a Research Team (2026 Guide)

A four-hour-a-week method for continuous discovery with no research team, panel, or budget — plus a worked example, common mistakes, and when to add

How to Prioritize Feature Requests by Revenue Impact (2026)

How to Prioritize Feature Requests by Revenue Impact (2026)

Rank feature requests by the ARR they influence — expansion plus retention risk. A spreadsheet method, worked example, and when to switch to tooling.

How to Tell If Your Customer Feedback Is Representative (2026)

How to Tell If Your Customer Feedback Is Representative (2026)

Learn how to check if customer feedback is representative using skew ratios, weighting, and a spreadsheet. Fix feedback bias before it skews your roadmap.