BuildBetter launches Gong Integration

Earlier this year, BuildBetter added a new feature that enabled users to integrate their Gong instance directly into the BuildBetter platform. This integration empowers product teams to leverage BuildBetter’s advanced features on calls recorded by Sales and Customer Success teams via Gong.

Before the Gong Integration, users faced challenges in manually transferring and analyzing call data from Gong. This manual process was time-consuming and often led to fragmented insights. For instance, a product manager using BuildBetter mentioned that aligning sales and product insights required tedious data extraction from Gong and manual input into BuildBetter, causing additional workload. And when a team already has a specialized solution for customer-facing calls, like Gong, it may have been harder to justify an additional tool.

Now, with the Gong Integration, BuildBetter seamlessly processes call data from Gong, providing cohesive insights and advanced analytics without the need for manual intervention. This integration ensures that product teams can easily access and utilize sales call data for product development, customer feedback analysis, and strategic planning. One product manager shared that this feature dramatically streamlined their workflow, allowing them to focus more on actionable insights rather than data management. And teams can now benefit from the complementary analysis features within BuildBetter for any call that is captured via Gong.

To get started, customers can directly connect in the BuildBetter UI settings to add their Gong API key. Once connected, all relevant Gong call data will be automatically imported and processed by BuildBetter’s advanced analytics engine.

FAQ

1. How much does this feature cost?
   1. The Gong integration feature is included in your BuildBetter plan at no additional cost. The processed calls will be counted towards your monthly hours, however.
2. Will other integrations be supported?
   1. Yes, BuildBetter plans to support additional integrations with other CRM and call management tools in the future. Chorus and Zoho Voice are also available as integrations for importing recordings.
3. Can I import my old Gong calls or will this only import calls moving forward?
   1. Any historical calls can be imported by request
4. Will this solve for manual data transfer issues?
   1. Yes, the integration automates data transfer from Gong to BuildBetter, eliminating the need for manual data handling or uploading of calls.
5. Can I customize the data imported from Gong?
   1. Yes, users can customize which data points are imported from Gong through the integration settings and allows for customizing on various attributes.
6. Is there a limit to the number of calls that can be imported?
   1. The number of calls imported from Gong will count towards your overall BuildBetter usage limits, but there is no separate limit for Gong calls specifically.
7. How secure is the data integration?
   1. The integration adheres to all BuildBetter security protocols, ensuring data is transferred securely and complies with GDPR, SOC, and HIPAA standards.
8. Will the integration affect my existing Gong setup?
   1. No, the integration is designed to work seamlessly with your existing Gong setup without any disruptions.