Marty Cagan Product Discovery Techniques: AI-Era Guide 2027
Cagan's four risks and discovery techniques from Inspired, updated for AI prototyping: a 7-step method, a one-week worked example, and common mistakes.
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Ship First vs Shape Up vs Lean Startup: Pick a Method (2027)
Compare Ship First, Shape Up, Lean Startup, Continuous Discovery, Customer Development, and Cagan. Pick a product method by your biggest uncertainty.
Steve Blank's Customer Development: The 4 Steps, Run in 2027
Steve Blank's customer development explained: discovery, validation, creation, and company building, with a 2027 run-book, worked example, and FAQ.
9 Books Like Shape Up for Teams That Ship Small Bets (2027)
What to read after Shape Up: 9 books ranked, from Ship First to Continuous Discovery Habits, plus an 8-step loop to bring evidence to every betting table.
Shape Up Summary: Basecamp's Method and How to Run It With AI (2027)
A faithful Shape Up summary: appetite, pitches, betting table, six-week cycles, hill charts, plus how to pilot it and use AI prototyping in 2027.
Opportunity Solution Tree: Build One From Real Customer Calls (2027)
Build an opportunity solution tree from 10-20 recorded customer calls. Step-by-step method, copyable template and a worked B2B example. 2027 guide.
AI Software Factories at Ramp, Uber, OpenAI & Vercel (2027)
How Ramp, Uber, OpenAI and Vercel run AI software factories with coding agents, and how to feed yours customer evidence so it builds the right thing.