How to Test Product Ideas Inside a Two-Week Sprint in 2026
A 5-step method to test product ideas inside a two-week sprint or Shape Up cycle: set an appetite, match the test to the question, and decide at planning.
B2B SaaS
How to Onboard Customers to a New Feature So They Use It (2026)
Customers not using your new feature? A 5-step method to get requesting accounts to a first completed job on their own data, with a worked example.
Why Customers Don't Use the Feature You Built (2026 Guide)
A seven-stage diagnostic for feature nonuse: what the 80% unused stat really measured, how long to wait, how to ask, and when to fix, wait or remove.
How to Find Customer Friction in Session Replays: 2026 Guide
A 7-step method to find customer friction in session replays: pick the right sessions, spot friction signals, confirm patterns, and verify fixes.
How to Reduce Survey Fatigue in 2026: Ask Fewer, Better Questions
Survey response rates falling? Reduce survey fatigue with a 7-step method: a shared survey ledger, suppression rules, evidence-based targeting, 3-5
How to Test a Feature Concept With Synthetic Personas (2026)
A 7-step method to pressure-test a feature concept with synthetic personas built from real customer signals, then validate the winner with real customers.
What Are Synthetic Personas? How Product Teams Use Them (2026)
Synthetic personas are AI respondents grounded in real customer data. Learn how to build, test, and validate them, and where they fail.