13 Best Product Management Tools [2025] | Atlassian

Explore the top 13 product management tools of 2025 that streamline workflows, enhance collaboration, and leverage AI for smarter decision-making.

13 Best Product Management Tools [2025] | Atlassian

Struggling to manage your product team efficiently in 2025? Here's a quick guide to the 13 best product management tools that simplify workflows, enhance collaboration, and leverage AI for smarter decisions. These tools are designed to help you meet deadlines, align stakeholders, and optimize resources effectively.

Top Tools You’ll Learn About:

  • Jira Software: Project tracking with Agile support.
  • Confluence: Centralized team documentation.
  • Trello: Visual task management with boards.
  • Atlassian Analytics: Real-time data insights.
  • Jira Product Discovery: Feature prioritization and roadmapping.
  • Statuspage: Transparent incident communication.
  • Halp: Internal support via chat platforms.
  • Opsgenie: Intelligent alert management.
  • Compass: Development tracking and component cataloging.
  • BuildBetter: AI-powered insights for team productivity.
  • Jira Work Management: Task management for business teams.
  • Atlassian Access: Enterprise-grade security controls.
  • Atlassian Intelligence: AI assistant for automation and insights.

Quick Comparison Table

Tool Key Feature Best For Price Range
Jira Software Agile project management Product and development teams Starts at $7.75/user/month
Confluence Team documentation hub Knowledge sharing and collaboration Free to Enterprise plans
Trello Visual boards for tasks Simple task tracking Free to $17.50/user/month
Atlassian Analytics Data visualization Performance tracking Included in Atlassian Cloud
Jira Product Discovery Feature prioritization Product planning Part of Jira Software
Statuspage Incident status updates User communication during downtime Starts at $29/month
Halp Conversational ticketing Internal support Add-on for Slack/Teams
Opsgenie Alert routing and prioritization Incident response Free to $9/user/month
Compass Development tracking Software teams managing components Free to Premium plans
BuildBetter AI-powered insights Streamlining workflows Custom pricing
Jira Work Management Task management for business Non-technical teams Starts at $5/user/month
Atlassian Access Security and SSO Enterprise security needs Starts at $3/user/month
Atlassian Intelligence AI assistant Automation and decision-making Premium/Enterprise plans

These tools cater to every stage of the product lifecycle, from planning to execution, with features like AI-driven analytics, real-time collaboration, and secure workflows. Ready to dive deeper? Let’s explore how each tool can transform your product management process.

Introduction to Jira Product Discovery

How We Evaluated These Tools

We built a detailed evaluation framework focusing on the factors that directly impact productivity and success.

Integration Capabilities
Teams need tools that work well together. Here's what we looked for:

  • Native integrations that connect with other tools effortlessly
  • API access for creating custom connections
  • Real-time syncing of data across platforms
  • User-friendly visual builders for creating integrations

We also placed a strong emphasis on features that enhance team collaboration.

Team Collaboration Features
Organizations with strong integration strategies can see up to a 31% boost in operational efficiency. To evaluate collaboration tools, we focused on:

Feature Category What We Checked For
Communication Real-time chat, tagging with @mentions, and built-in commenting
Documentation Tools for version control, shared spaces, and knowledge storage
Workflow Management Customizable workflows, approval systems, and task dependencies
Access Control Role-based permissions and team structure management

AI and Analytics Capabilities
According to Gartner, 95% of data-driven decisions will involve some level of automation by 2025. We analyzed tools for:

  • Predictive analytics to spot trends
  • Natural Language Processing (NLP) for interpreting data
  • Automated generation of actionable insights
  • Tools for live tracking and performance monitoring

"Selecting the right integration/API platform is a critical decision that can significantly impact your company's efficiency, productivity, and competitive advantage."
– Karthik Dega, Technical Integration Delivery Manager at CSI Companies

Scalability and Performance
To ensure these tools can grow with your team, we evaluated:

  • Support for teams of various sizes
  • Performance under high workloads
  • Ability to process large amounts of data
  • Features designed to optimize resources

We tested these tools in real-world scenarios to confirm their scalability and performance.

Security
Security was non-negotiable. Each tool was tested for encryption standards, authentication processes, role-based access controls, and compliance with industry regulations.

1. Jira Software: Core Project Tracking

Jira Software

Jira Software has become a go-to tool for modern product management, with 83% of Fortune 500 companies relying on it for project tracking. It gives product teams the tools they need to organize, plan, and execute projects with accuracy.

Key Features for Product Teams

Feature Category Functionality
Project Planning Custom workflows, templates, roadmapping
Task Management Issue tracking, sprint planning, backlog tools
Team Collaboration Real-time updates, @mentions, integrated comments
Progress Tracking Dashboards, burndown charts, velocity reports
Agile Support Scrum/Kanban boards, sprint planning tools

Jira breaks down complex projects into smaller, more manageable tasks. Teams can choose how to view their work - lists, boards, or backlogs - and link these tasks directly to broader company goals.

Streamlined Workflows

Jira works seamlessly with Scrum, Kanban, or hybrid methodologies, offering tailored tools for each approach. Automation simplifies repetitive tasks, helping teams work more efficiently. These optimized workflows make collaboration and execution smoother.

"Work becomes a lot more visible when it's all in one place. It makes collaboration a whole lot easier." - Jeff Lai, Internal Infrastructure, Canva

Practical Use Cases

Joe Cotant, Senior Technical Program Manager at Roblox, uses Jira's features like Smart Links and Jira macros to improve team collaboration and productivity. The platform's real-time data insights help teams identify risks early and make informed decisions.

Integration Options

Jira's capabilities expand further through its integration ecosystem. Product managers can connect Jira with tools like:

  • Portfolio Planning: Roadmunk by Tempo for strategic roadmapping
  • Time Tracking: Tempo Timesheets for managing resources
  • Structure: Tools for organizing projects and managing hierarchies

Its user-friendly interface and helpful notifications make onboarding simple, allowing teams to quickly adapt and scale as their needs grow.

Tracking and Reporting

Jira's reporting tools give product managers a clear view of project health and team performance. Custom dashboards track metrics like sprint velocity and team capacity, helping managers make proactive decisions and allocate resources effectively.

2. Confluence: Team Documentation Hub

Confluence

Confluence changes the way product teams manage and share knowledge. Recent data shows that 96% of customers rate Atlassian's integrations as among the best in the industry.

Core Documentation Features

Feature Category Capabilities
Content Creation Real-time editing, multimedia support
Collaboration In-line comments, @mentions, version control
Organization Page trees, spaces, dynamic databases
Integration Native Jira connection, smart links, embedded roadmaps
Security Granular permissions, restricted access controls

Smart Knowledge Management

Confluence simplifies how product information is stored and accessed. Its AI tools handle routine documentation tasks, freeing up time for teams and improving communication.

"Confluence out of the box is a fantastic product, and integrations take it to another level. We can embed videos, media, and all sorts of files and make them accessible across the enterprise." – Damien Davis, Lead Atlassian Administrator at Dropbox

Better Team Collaboration

With real-time editing and notifications, Confluence keeps teams aligned and up-to-date.

"If there's something you need to know or want others to know, it goes on Confluence." – Katie Burke, Chief People Officer at HubSpot

Remote teams, in particular, find value in Confluence. Brooke Purvis, Product Manager at Crema, highlights how it makes notes, documentation, and integrations visible to everyone. Confluence's tools make it easier to create organized and accessible documentation for any team.

Practical Implementation

Here are some ways product teams can get the most out of Confluence:

  • Documentation Structure: Set up dedicated spaces with clear hierarchies for different product areas. Use templates to ensure consistency.
  • Integrations: Take advantage of embedded Jira roadmaps for project visibility across teams. Use smart links to connect related information across the Atlassian ecosystem.
  • Knowledge Organization: Use page trees and labels to make information easier to find. For example, Lumen Technologies uses Confluence to document objectives and key results, keeping teams aligned with company goals.

Impact on Product Development

These strategies lead to noticeable improvements in team productivity and onboarding.

"It's already proven its worth by improving productivity across our product teams." – Matthias Hansen, Group Chief Technology Officer at Domino's Pizza Enterprises Ltd

"Confluence helps us bring on employees quickly & address their needs." – Lucian Craciun, Head of Digital Operations at The Telegraph

3. Trello: Visual Project Management

Trello

Trello turns complex project workflows into simple, visual boards. Used by over 2,000,000 teams globally, it offers a board-based system that makes organizing tasks straightforward and effective. While Confluence focuses on documentation, Trello excels at visualizing tasks to ensure smooth execution.

Key Features for Visual Management

Feature Category Capabilities
Board Organization Lists, cards, labels, due dates
Team Collaboration Real-time updates, comments, @mentions
Task Management Checklists, attachments, assignments
Workflow Automation Butler automation, custom rules
Power-Ups Calendar, timeline, reporting tools

Simplified Workflow Management

Trello’s visual boards make it easy to track projects by breaking them into customizable stages. For product teams, this means better visibility and faster decision-making. Its intuitive design helps you stay on top of tasks while optimizing your workflow.

"We use Trello because our data becomes alive. A bullet point list turns into real tasks that are assigned to real people with due dates and connections to our other apps. The power in that is fantastic." – Luke Kennedy, CEO, Scan2Cad

Tips for Setting Up Trello Boards

  • Structure Your Boards: Create lists for stages like Backlog, In Progress, Testing, and Ready for Launch.
  • Organize Tasks: Use visual cues like labels and set due dates to keep everything clear.
  • Automate with Butler:
    • Automatically move cards between lists based on status.
    • Assign tasks to team members based on card type.
    • Set due dates when cards move.
    • Schedule recurring tasks for repetitive work.

Real-World Success

"Not only did Trello unify our process and help everyone understand their role, but we were able to automate essential steps of the process so we could move a lot faster and grow to a multi-million dollar company with a team of ten." – Founder, SwagUp

Pricing Options

  • Free: Up to 10 collaborators per Workspace
  • Standard: $5 per user/month (billed annually)
  • Premium: $10 per user/month (billed annually)
  • Enterprise: $17.50 per user/month (billed annually)

Trello works seamlessly with the Atlassian suite, creating a connected ecosystem for managing projects and enhancing team collaboration.

4. Atlassian Analytics: Data Insights

Atlassian

Atlassian Analytics transforms raw data into meaningful insights through visualizations and analysis tools. By centralizing data from the Atlassian ecosystem, it provides a unified view of product metrics and team performance. This enables teams to build dashboards, access real-time reports, and streamline operations.

Dashboard Options and Metrics

Atlassian Analytics offers dashboards tailored to specific needs, tracking various metrics:

Dashboard Type Key Metrics Tracked
Request Management Created vs. resolved requests, resolution time, CSAT scores
Change Management Changes by type/risk, deployment time, failure rates
Incident Management Incident volume, mean time to resolve, SLA breaches
Asset Overview Resource allocation, object tracking, configuration status

Integrating Data Across Platforms

Atlassian Analytics uses the Atlassian Data Lake to consolidate data from multiple sources. Teams can also connect external platforms like:

  • Snowflake
  • Amazon Redshift
  • Google BigQuery
  • Microsoft SQL Server
  • PostgreSQL

This integration allows teams to combine Atlassian data with broader business metrics for in-depth analysis.

Tools for Real-Time Decisions

The visual SQL builder lets users create custom reports, while pre-built dashboards provide instant insights. The interface is customizable, ensuring stakeholders receive the information they need in the format they prefer. Automation features, consistent with other Atlassian tools, further boost team efficiency.

Key Features for Performance Improvements

Atlassian Analytics supports operational improvements with features like:

  • Bottleneck Detection: Identifies workflow slowdowns.
  • Resource Allocation: Enhances planning and resource use.
  • Business Intelligence: Combines data across products with pre-modeled fields.
  • Stakeholder Updates: Dashboards can be embedded in Confluence pages or Trello cards for easy sharing.

How Teams Can Use It

Teams can take advantage of pre-built templates, create custom visualizations with the visual SQL builder, integrate external data sources, and embed dashboards for seamless updates. This tool ensures consistent tracking of critical product metrics.

5. Jira Product Discovery: Feature Planning

Jira Product Discovery simplifies the process of capturing ideas, prioritizing features, and visualizing roadmaps. Designed to work seamlessly with Atlassian's ecosystem, it helps teams stay aligned on their goals.

Connecting Discovery and Delivery

Jira Product Discovery bridges the gap between brainstorming ideas and executing projects by integrating directly with Jira. This setup allows teams to focus on distinct phases of their workflow:

Jira Product Discovery Jira
Purpose Helps decide what to work on now, next, and later Tracks and executes committed work
Key Functions • Collecting ideas and insights
• Prioritizing features
• Building roadmaps
• Planning execution
• Mapping dependencies
• Tracking delivery progress

This clear division ensures a smoother workflow and better decision-making based on data.

Smarter Prioritization Tools

With custom fields and formulas, product managers can evaluate ideas using criteria tailored to their team's needs. These tools allow for decisions informed by both qualitative and quantitative data.

"Up until Jira Product Discovery, even with other roadmapping tools, we had to rely on shared spreadsheets and slide presentations for accessible prioritization. Within a week of trying Jira Product Discovery, it was obvious this was the tool to invest in."
– John Daily, Jr., Head of Product, Karhoo

Engaging Stakeholders

Jira Product Discovery makes it easier to involve stakeholders by offering:

  • Customizable views for roadmap presentations
  • Built-in tools for voting and commenting
  • Real-time updates on feature progress
  • Clear visuals that show feature value and alignment with strategy

Managing Investment Priorities

The platform helps teams balance competing priorities - like user requests, sales opportunities, and strategic goals - into a well-organized roadmap.

"Jira Product Discovery combines everything I used to manage in spreadsheets and PowerPoints into one intuitive tool. Plus, it integrates directly into Jira, so there's no need for a third-party tool."
– Abby Kiesling, Product Manager, EZ Texting

Seamless Integration

Jira Product Discovery integrates with other Atlassian tools to keep teams connected. For example, you can link insights to Jira issues, attach Confluence documentation, and pull in feedback from Jira Service Management. This ensures everyone stays on the same page.

6. Statuspage: System Status Updates

Statuspage

Statuspage is a tool designed to keep users informed and connected with product teams during system issues or maintenance. By providing clear and timely updates, it helps maintain user confidence and transparency. Here's a closer look at how it works.

Incident Communication Framework

Statuspage organizes incident management into four key phases:

Phase Purpose Key Actions
Investigating Detecting the issue Document initial signs of trouble
Identified Pinpointing the cause Share details about the problem
Monitoring Verifying the solution Track the effectiveness of the fix
Resolved Closing the incident Summarize the incident and resolution

Component Status Tracking

The platform allows detailed tracking of system components, using five distinct states to describe their condition:

  • Operational: Everything is functioning as expected.
  • Degraded Performance: The system is slower or less efficient.
  • Partial Outage: Some features are unavailable.
  • Major Outage: A critical failure affecting the system.
  • Under Maintenance: Planned updates or fixes are being applied.

This detailed status monitoring integrates smoothly with other incident management tools.

Integration Capabilities

Statuspage works seamlessly with Jira Service Management, allowing you to:

  • Automatically create incidents.
  • Sync updates across platforms.
  • Display system status in customer portals.
  • Manage the resolution process efficiently.

Subscription Management

Keep users informed through multiple notification options:

  • Email
  • SMS
  • Slack
  • Webhooks
  • Embedded status widgets

This variety ensures stakeholders receive updates in the way that suits them best.

"Statuspage brings companies and customers together during downtime with best-in-class incident communication." - Atlassian

Best Practices for Status Updates

Clear and frequent communication is crucial during incidents. For critical situations, updates should be provided every 15-20 minutes. Each update should include:

  • A description of the issue.
  • When the incident began.
  • Affected services.
  • Steps being taken to resolve it.
  • The timing of the next update.

Metrics and Analytics

Statuspage offers insights through real-time and historical data, including:

  • System uptime percentages.
  • Response time trends.
  • Incident frequency.
  • Average resolution times.

These metrics help teams make informed decisions and improve system reliability.

For enterprises needing advanced features and dedicated support, plans start at $1,499 per month, with options tailored to different requirements.

7. Halp: Internal Support Management

Halp simplifies internal support by handling requests directly within chat platforms. This conversational ticketing system improves communication and speeds up problem-solving across various departments.

Real-Time Support Integration

Halp connects effortlessly with popular communication tools, offering a smooth support experience:

Platform Features
Slack • Automatic ticket creation
• EmojiOps shortcuts
• Private chat requests
• Virtual agent responses
Microsoft Teams • Manage requests directly
• Approval workflows
• Bi-directional sync
• Thread-based tracking

Workflow Automation

Halp takes integration further by automating support workflows. With its two-way sync with Jira Service Management, support agents can:

  • Handle their entire queue directly within chat platforms.
  • Monitor resolution progress in real time.
  • Access ticket history and relevant context.
  • Automatically keep stakeholders updated.

Tailored Team Support

Halp adapts to the needs of different internal teams, making it versatile for various departments:

Team Support Capabilities
HR Employee onboarding requests and benefits inquiries
SalesOps Deal approvals and resource allocation
Legal Contract reviews and compliance checks
IT Technical support and access management

Performance Insights

Data highlights Halp's impact on improving support efficiency:

  • Live chat support cuts costs by 50% compared to traditional methods.
  • Internal teams manage an average of 500 support tickets monthly.
  • 43% of employees prefer self-service IT support options.

Real-World Results

The benefits of conversational ticketing are clear. For example, Strava saw a 90% improvement in ticket response times after adopting Halp. This trend reflects broader industry use, with 65% of Fortune 500 companies using Slack and 91% relying on Microsoft Teams.

Tips for Success

To get the most out of Halp, organizations should:

  • Set up automatic ticket creation and syncing between chat platforms and ticketing systems.
  • Offer self-service options for common issues.
  • Use automated responses for frequently asked questions.
  • Enable thread-based tracking for detailed issue documentation.

Halp's integration with Atlassian tools creates a connected support system that enhances productivity and speeds up issue resolution.

8. Opsgenie: Alert Management

Opsgenie

Opsgenie simplifies incident response with its focused alert management system. By intelligently routing notifications and automating workflows, it helps reduce the overwhelming noise of alerts.

Alert Prioritization and Routing

Opsgenie uses a priority-based system to ensure alerts are addressed based on their severity:

Priority Level Use Case
P1 (Critical) System outages, security breaches
P2 (High) Performance issues affecting key functions
P3 (Medium) Minor functionality disruptions
P4 (Low) Small bugs, UI glitches
P5 (Informational) Maintenance updates, system notifications

Smart Alert Management

Opsgenie offers advanced features to handle alerts more effectively:

  • De-duplication: Groups similar alerts to avoid overwhelming users with repeated notifications.
  • Dynamic routing: Sends alerts to the right team based on their source and context.
  • Enrichment: Provides additional context from monitoring tools, helping teams resolve issues faster.
  • Suppression: Blocks unnecessary alerts during scheduled maintenance periods.

Incident Command Center

The Incident Command Center (ICC) serves as a centralized space for managing incidents. Teams can:

  • Monitor incident progress in real time.
  • Collaborate on response actions.
  • Communicate updates to stakeholders.
  • Log incident details for future reference.

Integration Ecosystem

Opsgenie connects seamlessly with over 200 tools, making it adaptable to various workflows:

Category Key Integrations
Monitoring Prometheus, Datadog
Communication Slack, Microsoft Teams
DevOps Jira, Bitbucket
Cloud Services AWS CloudWatch, Azure Monitor

Real-World Impact

Hillsouth, a technology solutions provider, highlights Opsgenie's reliability. Robby Hill, Founder & CEO, shared, "We have not missed a critical alert since implementing Opsgenie and have not had an escalation go unanswered".

Best Practices for Alert Management

  • Define Clear Escalation Paths: Set up clear policies to ensure critical alerts are handled promptly while avoiding unnecessary fatigue. Include response timelines and backup responder chains.
  • Implement Smart Routing: Tailor routing rules based on alert source, team expertise, business hours, and impact level.
  • Leverage Mobile Capabilities: Use the Opsgenie mobile app to respond to alerts, view on-call schedules, manage escalations, and access incident details from anywhere.

Opsgenie's integration with Atlassian's tools further unifies operations, allowing teams to work more cohesively.

"Effective communication and collaboration is the key to fast response times. Opsgenie provides deep integrations into today's most popular chat tools so you can take action and collaborate easily."
– Atlassian

Important Notice

Atlassian will stop offering new Opsgenie licenses on June 4, 2025. However, support will continue until April 5, 2027. Current users are encouraged to transition to Jira Service Management for future incident response needs.

9. Compass: Development Tracking

Compass, like other tools from Atlassian, simplifies project management by centralizing all essential development data. It tackles the challenges of modern software development with a catalog that helps teams keep track of their key assets.

Component Catalog Management

Compass brings all your software components under one roof. Here's what it tracks:

Component Type Tracking Details
Repositories Code quality, test coverage
Libraries Version control, dependencies
APIs Documentation, performance data
Services Health status, ownership

Health Scorecards

Health scorecards ensure teams maintain top-notch standards across their development workflows. These scorecards evaluate:

  • Security: Tracks vulnerabilities and compliance.
  • Performance: Monitors response times and reliability.
  • Code Quality: Assesses test coverage and quality metrics.
  • Team Efficiency: Uses DORA metrics to measure development performance.

Integration Ecosystem

Compass connects with over 20 services, making it highly versatile. Key integrations include:

Integration Type Examples
Version Control GitHub, Bitbucket
CI/CD CircleCI, GitLab
Monitoring New Relic, Sentry
Communication Slack
Security Snyk

These integrations make Compass a natural fit within the Atlassian ecosystem.

Enhancing Development Experience

With its catalog and integration features, Compass directly impacts developer productivity. Research highlights these improvements:

  • Teams are 33% more likely to meet business goals.
  • 31% more likely to enhance delivery processes.
  • 20% more likely to improve employee retention.

"Compass, Atlassian's innovative developer experience platform, is designed to help teams master the complexity of their distributed software architecture. It's a source of truth for software component ownership, dependencies, and service health."

Automation and Templates

Compass uses software templates to streamline workflows by:

  • Standardizing component setups.
  • Automating dependency management.
  • Enforcing best practices.
  • Speeding up production timelines.

Performance Tracking and Customization

Compass monitors key metrics like build success rates, deployment frequency, and PR cycle times. It also allows teams to tailor its features using Atlassian Forge, custom GraphQL API integrations, and webhooks. This customization ensures teams can align Compass with their needs without losing compatibility with the Atlassian suite.

10. BuildBetter: AI-Powered Insights

BuildBetter

BuildBetter takes raw data and transforms it into clear, actionable insights, helping product teams streamline operations and improve decision-making. By focusing on conversational and qualitative data, it provides tools that make workflows smarter and more efficient.

AI-Powered Data Processing

At its core, BuildBetter analyzes data from various sources, offering practical benefits:

Data Source Capabilities
Team Meetings Real-time transcription and summaries
Customer Interviews Persona creation and insight extraction
Support Tickets Pattern recognition and trend analysis
Internal Communications Knowledge synthesis and documentation

Boosting Productivity

The platform's AI tools significantly enhance team efficiency:

  • Cuts meeting frequency by 50%
  • Speeds up decision-making by 30%
  • Reduces operational tasks by 40%
  • Increases time spent on revenue-focused activities by 43%
  • Saves 18 hours per two-week sprint

Seamless Integration

BuildBetter integrates with widely-used tools, ensuring smooth adoption into existing workflows:

Category Platforms
Communication Zoom, Google Meet, MS Teams, Slack
Customer Support Intercom, Zendesk, Hubspot
Project Management Linear, Jira, Asana
Documentation Confluence, Notion, Google Docs

This connectivity ensures teams can address daily challenges with ease.

Practical Results

Springboard, an online education provider, is a great example of BuildBetter's impact. After adopting the platform, they saw:

  • 50% fewer synchronous meetings
  • 40% faster project execution
  • A full day saved per project during user interview reviews
  • 45 minutes saved per strategy update presentation

"We were developing a new persona at Springboard. We did a couple of prospective user interviews where BuildBetter was recording. It was able to synthesize these six different conversations into one single Persona." - Kevin Nguyen, Head of Product at Springboard

Centralized Knowledge Management

BuildBetter simplifies knowledge management with tools like:

  • Automated transcription of voice communications
  • AI-driven synthesis of multiple data sources
  • Structured documentation creation
  • Customizable privacy controls

It also ensures compliance with GDPR, HIPAA, and SOC 2 Type 2 standards, making it a secure choice for any organization.

"It wouldn't be possible to do my job at this scale without BuildBetter." - John Strang, Product Operations

11. Jira Work Management: Business Team Tasks

Jira Work Management is designed to help business teams simplify their daily tasks, offering tools that cater to non-technical workflows. While Jira Software is a go-to for product teams, this platform ensures business functions run smoothly.

Different Views for Managing Tasks

Jira Work Management offers various ways to organize and track work:

View Type Ideal For
List View Prioritizing tasks and making bulk edits
Calendar View Keeping track of deadlines and planning events
Timeline Mapping out project milestones and dependencies
Board Visualizing workflows
Forms Handling standardized work requests

Simplified Workflow Management

The platform brings everything into one place, making it easier to manage campaigns and collaborate across teams.

Tailored Solutions for Departments

Jira Work Management adapts to the needs of various departments, offering workflows that fit specific tasks:

Department Workflow Example Common Tasks
Marketing To Do → In Progress → Review → Published Campaigns, content, events
HR Application Received → Interviewing → Offer → Hired Recruitment, onboarding
Finance To Do → In Review → Approved → Paid Invoices, budgets

Bridging Teams for Better Collaboration

Feedback collected through Jira Service Management can trigger tasks in Jira Work Management, which then sync with development work in Jira Software. This creates a connected system that links business and technical teams, making it easier to scale operations across the organization.

Features for Growing Businesses

Jira Work Management includes tools designed for scaling teams and organizations:

  • Automated Workflows: Reduce manual effort in task management.
  • Privacy Controls: Keep sensitive data secure.
  • Custom Templates: Quickly set up recurring projects.
  • Performance Analytics: Monitor team productivity.
  • Integration Hub: Connect with over 3,000 tools.

Tips for a Smooth Implementation

To make the most of Jira Work Management, follow these practical steps:

  • Start Simple: Begin with straightforward workflows and build from there.
  • Standardize Processes: Use templates for repetitive tasks.
  • Hold Regular Reviews: Keep progress on track with consistent board reviews.
  • Train Your Team: Make sure everyone knows how to use the platform.
  • Refine Continuously: Adjust workflows based on team input for better efficiency.

12. Atlassian Access: Security Controls

As workflows grow more interconnected, protecting your systems and data becomes crucial. Atlassian Access, now branded as Atlassian Guard Standard, provides centralized security tools for all Atlassian products. It enables teams to safeguard their operations while scaling efficiently.

Enterprise-Grade Authentication

Atlassian Guard Standard offers advanced authentication tools to secure your organization:

Feature Description
Single Sign-On (SSO) Allows login via your company's identity provider
Multi-Factor Authentication (MFA) Adds an extra layer of user verification
API Token Management Centralizes control over API access and permissions
User Provisioning Automates user management and access settings

These features create a strong foundation for integrating security measures across all Atlassian tools.

Data Protection Framework

The platform employs a multi-layered approach to safeguard data:

  • Data Classification: Label sensitive information and set default protection levels.
  • Security Policies: Manage data exports and sharing permissions.
  • Third-Party Access: Limit app access to approved tools only.
  • Threat Detection: Identify and alert on unusual activity.
  • Audit Logging: Keep a detailed record of administrative and user actions.

Real-World Success Stories

Atlassian Guard Standard has seen widespread adoption among enterprise customers. Over 70% of Atlassian's enterprise cloud clients use this tool to enhance security. Companies have reported measurable improvements in their security systems:

"With just one piece of an element, I can set up SSO and MFA and access all the Atlassian products. That's the kind of centralized admin control that we need." - Gary Chan, Head of IT Infrastructure and Employee Services, Zoom

Automated Security Management

The platform automates key security tasks to save time and reduce errors:

Task Automation Advantage
User Onboarding Automatically creates accounts and assigns permissions.
Access Revocation Instantly disables accounts for departing users.
Policy Enforcement Ensures consistent rules across all products.
Compliance Monitoring Continuously tracks adherence to security standards.

Advanced Threat Protection

Atlassian Guard Standard includes tools to address advanced security challenges:

  • Sensitive Data Detection: Automatically flags credit card numbers and API keys.
  • Permanent Redaction: Removes sensitive data across systems.
  • Activity Monitoring: Tracks unusual user behavior.
  • Organization Insights: Offers detailed views of user and product activity.

"Atlassian Guard is a crucial component in ensuring enterprise-wide, regulated access management in the cloud. It's a significant advantage over our previous on-premise instances as we are able to apply security policies in a simplified way." - Radoslav Danchev, VP of Collaboration, Workplace, and Support, Software AG

Integration Capabilities

Atlassian Guard Standard works seamlessly with leading identity providers, including:

  • Microsoft Azure AD
  • Okta
  • Google Cloud
  • OneLogin
  • PingFederate

These integrations help unify security processes across your product management ecosystem.

13. Atlassian Intelligence: AI Assistant

Atlassian Intelligence is an AI-powered assistant integrated into Jira, Confluence, and Trello. It automates repetitive tasks and speeds up decision-making, reflecting Atlassian's focus on embedding automation into its tools.

Time-Saving Features

On average, users save 45 minutes per week, with 77% reporting noticeable time savings thanks to AI-driven search capabilities.

Task Type Automation Benefits
Content Creation Creates and edits documentation, summaries, and task descriptions
Knowledge Search Delivers instant answers from the organization's knowledge base
Task Management Uses natural language to create and organize tasks
Service Support Automates responses and minimizes manual ticket handling

Real-World Applications

TBC Bank has successfully reduced task completion time by about 40% by leveraging Atlassian Intelligence for automation rule setup, task management, and content summarization.

"We estimate that TBC Bank has reduced the time spent on certain tasks, like writing automation rules, creating tasks, and summarizing and analyzing content, by around 40% with Atlassian Intelligence." - Giorgi Tsitskishvili, IT Governance Lead, TBC Bank

Enhanced Functions Across Tools

Atlassian Intelligence offers distinct features tailored to each product it integrates with:

Product AI-Powered Features
Jira Natural language search, task creation, and automation setup
Confluence Drafts content, summarizes documents, and organizes whiteboards
Jira Service Management Analyzes customer sentiment, summarizes tickets, and integrates with knowledge bases

Improving Service Management

Thumbtack's IT team improved SLA compliance rates from 90% to 95% by automating knowledge and access request handling through Jira Service Management.

"Thumbtack's IT team has increased their SLA compliance from 90% to 95% by automating general knowledge and access requests with the virtual service agent in Jira Service Management." - Angela Streeter, Systems Engineer, Thumbtack

Built for Enterprise Use

Atlassian Intelligence is available for Premium and Enterprise subscribers, combining proprietary and OpenAI technologies. It prioritizes data privacy and security by:

  • Respecting existing user permissions
  • Offering admin controls to manage AI features
  • Ensuring secure data handling practices
  • Adhering to established security frameworks

Tailored Controls for Teams

Administrators have the ability to:

  • Manage AI feature access for teams
  • Set permissions for different user groups
  • Adjust automation rules and workflows
  • Monitor and fine-tune AI settings

These controls help teams make the most of AI capabilities while maintaining high standards of security and compliance.

Next Steps

In 2025, AI-powered product management tools are transforming team workflows. Using these tools effectively can keep you ahead of the competition. Here’s how to start integrating them into your processes.

Immediate Actions for Implementation

Streamline workflows to break down silos - 56% of knowledge workers currently rely on disconnected tools.

Focus Area Strategy Outcome
Documentation Use Confluence for centralized knowledge Easier access and better information sharing
Task Management Link Jira issues across teams Improved tracking of dependencies
AI Integration Leverage Atlassian Intelligence More efficient planning and decision-making
Workflow Automation Connect tools with native integrations Boost throughput by up to 200%

Preparing for AI-Driven Innovation

Looking beyond immediate steps, equip your team for a future shaped by AI.

  • Speed up development cycles: Reddit’s Chief Product Officer shared that teams can now move from ideas to prototypes in just one day.
  • Make better decisions: Twilio’s Chief Product Officer explained how AI can analyze data without bias:

"Having more data points can change business leaders' strategy and prioritization decisions. AI can help analyze data sets and be an unbiased element in the conversation".

Measurable Impact

Real-world examples show the benefits of integrating AI and automation:

  • Royal Caribbean: Saved over 800 hours and $500,000 annually with Jira and Confluence automation.
  • California Department of Health Care Services: Cut costs from $2.8M to $600K using Jira.
  • Lumen: Achieved a 200% increase in throughput through Atlassian tools.

Future-Proofing Your Tech Stack

Stack Overflow’s CEO highlights the shift:

"We are entering a new economy where knowledge as a service will power the future".

Key steps to prepare:

  • Train your team in AI tools and techniques
  • Cross-check AI-generated insights with human expertise
  • Set up automated quality control processes
  • Focus on metrics that measure outcomes, not just outputs

AI is redefining product management by enhancing efficiency, collaboration, and innovation. Incorporate these tools now to stay ahead and ensure your tech stack is ready for the future.

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