AI User Research Call Analysis: 4 Top Tools for Customer Call Recording & Analyzing
Explore top AI tools for recording and analyzing customer calls, transforming user insights into actionable strategies for product teams.
Customer calls are a goldmine for understanding user needs, but manually analyzing them is tedious and error-prone. AI tools can simplify this process by automating transcription, identifying themes, and generating actionable insights.
Here are four tools designed to streamline call recording and analysis:
- BuildBetter.ai: Integrates internal and external data sources for detailed insights. Offers top-tier security, over 100 integrations, and flexible recording options. Ideal for B2B product teams.
- Insight7: Focuses on analyzing existing call recordings to highlight recurring themes. Integrates with popular CRMs and tools.
- SuperU: Real-time transcription with support for diverse accents and technical jargon. Great for global teams.
- Mihup.ai: Tailored for contact centers, provides real-time sentiment analysis, agent performance tracking, and compliance monitoring.
Quick Comparison:
| Tool | Key Features | Best For | Starting Price |
|---|---|---|---|
| BuildBetter.ai | Data integration, security, 100+ tools | B2B product teams | $7.99/month |
| Insight7 | Theme analysis, CRM integrations | Product researchers | Not disclosed |
| SuperU | Real-time transcription, accent support | Global teams | Not disclosed |
| Mihup.ai | Sentiment analysis, agent coaching | Contact centers | Not disclosed |
Each tool has its strengths, so your choice depends on your team's size, goals, and budget.
Analyzing 10,000 Sales Calls With AI In 2 Weeks - Charlie Guo
1. BuildBetter.ai
BuildBetter.ai is an AI-driven platform designed to extract meaningful insights from customer calls and internal communications. Unlike other tools that focus purely on call recording, BuildBetter combines team call recording, qualitative B2B analysis, and AI-powered chat into one streamlined solution. Let’s dive into its recording, analysis, integration, and security features.
Recording & Transcription Quality
BuildBetter.ai offers seamless recording options that integrate with popular platforms like Zoom, Microsoft Teams, Google Meet, and Webex. It automatically captures calls while addressing a variety of security requirements. For teams handling sensitive conversations or those wary of bot presence, BuildBetter provides a local-recording option that eliminates the need for a bot. It also includes a mobile app, making it easy to record both in-person meetings and remote calls.
Analysis & Reporting Features
This platform transforms raw conversation data into clear, actionable reports. BuildBetter.ai processes thousands of calls, tickets, and interactions into structured insights that enable quick, informed decisions. Its Reports + Documents feature generates fully cited, easy-to-read reports from massive data sets, ensuring accuracy and clarity. The Signals functionality lets teams search and identify recurring themes or pain points across all interactions, while the Workflows feature automates processes to deliver insights directly to team inboxes at regular intervals.
The results? Teams cut insight-to-action time by 50%, reduce decision-making time by 30%, and save an average of 18 hours per project during a two-week sprint. That’s approximately $21,000 saved per person annually (calculated at $45/hour). Plus, teams can dedicate 43% more time to revenue-generating activities.
"It wouldn't be possible to do my job at this scale without BuildBetter." - John Strang, Product Operations
Integration Options
BuildBetter.ai seamlessly connects with over 100 tools, including Zoom, Slack, Jira, Salesforce, Zendesk, HubSpot, and Intercom. By merging external data sources like customer surveys and support tickets with internal inputs such as call recordings and Slack chats, BuildBetter creates a complete picture of customer interactions. This integration capability ensures no valuable data gets overlooked.
Compliance & Security
Security and compliance are at the core of BuildBetter.ai. The platform adheres to enterprise-grade standards and holds key certifications like GDPR, HIPAA, and SOC 2 Type 2. Its robust permission management system ensures that sensitive customer data is only accessible to authorized personnel. Built-in privacy controls help organizations manage user research data while maintaining strict regulatory compliance.
"We don't operate without BuildBetter. This is the only platform that we use religiously." - Aditya Goyal, Product Lead
2. Insight7
Insight7 focuses on analyzing customer calls to uncover actionable insights. It’s designed to help product teams and researchers get a clearer understanding of customer needs by automating the analysis of voice interactions and communication data.
Recording & Transcription Quality
Insight7 works by importing call recordings from platforms you already use. It then transcribes the audio into searchable text, making it easier to spot patterns and trends. By using your existing call recording setup, the tool speeds up the process of turning conversations into meaningful insights.
Analysis & Reporting Features
With natural language processing (NLP), Insight7 sifts through large volumes of call data to identify recurring themes and generate concise reports. These reports highlight key insights, enabling product teams to focus their development efforts on what customers actually need.
Integration Options
Insight7 integrates smoothly with tools like Salesforce, Mitel, HubSpot, Gong, and Slack. It also offers APIs for custom integrations, making it adaptable to various workflows. With these features, Insight7 stands out as a powerful tool for customer insight analysis.
3. SuperU
SuperU is an AI-driven call analysis tool that offers real-time transcription while handling a variety of accents with ease. It’s built to support product teams and user researchers in extracting key insights from customer conversations.
Recording & Transcription Quality
SuperU provides real-time transcription, capturing live conversations as they happen. This instant processing allows researchers to gather insights during calls, keeping the context fresh and actionable.
What sets SuperU apart is its ability to recognize diverse accents and handle industry-specific jargon. This makes it a great fit for global teams or those in highly technical fields. Its advanced transcription capabilities form the backbone of its analysis features.
"SuperU has significantly enhanced its accuracy in recognizing accents and industry terminology." - superu.ai
With this improved precision, manual corrections are reduced, ensuring dependable and efficient data collection.
4. Mihup.ai
Mihup.ai takes a unique approach to AI-driven call analysis, placing a strong emphasis on improving contact center operations and enhancing customer experiences.
Recording & Transcription Quality
Mihup.ai offers real-time speech analytics with support for multiple languages, processing calls live across various communication channels. It employs advanced automatic speech recognition (ASR) technology designed to handle diverse accents and speech patterns commonly encountered in customer service settings.
Analysis & Reporting Features
This platform stands out for its automated quality assurance and compliance monitoring. It uses AI to evaluate agent performance and pinpoint coaching opportunities as calls happen. Mihup.ai provides detailed scorecards and performance metrics to help managers monitor key indicators like call resolution rates and customer satisfaction. Its sentiment analysis feature detects emotional changes during conversations, helping identify potential issues before they escalate.
Integration Options
Mihup.ai connects seamlessly with leading contact center platforms such as Avaya, Cisco, Genesys, and Amazon Connect. It also integrates with popular CRM systems like Salesforce and ServiceNow, ensuring that insights from calls are efficiently incorporated into existing workflows.
Compliance & Security
The platform adheres to enterprise-grade security standards, utilizing data encryption and role-based access controls. Mihup.ai is designed to meet regulatory compliance requirements for industries like banking and healthcare, offering features such as call recording retention and audit trails.
What makes Mihup.ai stand out is its dedicated focus on contact center operations. With tools like agent coaching recommendations and automated quality scoring, it directly addresses the needs of customer service teams, making it a strong contender among AI call analysis solutions.
Tool Comparison: Strengths and Considerations
BuildBetter.ai has carved a niche for itself by offering robust support tailored specifically for B2B product teams. Its standout feature lies in its ability to seamlessly integrate and analyze data, delivering insights that teams can actually use to make informed decisions.
What sets BuildBetter.ai apart is its ability to merge internal communications - like call recordings and team chats - with external feedback from sources such as customer surveys, support tickets, and product reviews. This unified analysis platform is designed for teams that need deep, research-level insights rather than just a basic tool for recording calls.
Here’s what makes BuildBetter.ai shine:
- Seamless Data Integration: With over 100 integrations, BuildBetter.ai connects internal and external data, creating a unified platform that simplifies analysis and decision-making.
- High-Quality Recording Options: Flexible recording capabilities ensure privacy and reliability across multiple communication channels, giving teams the tools they need without compromising security.
- Advanced Analytical Tools: Transforming unstructured data into actionable insights, the platform helps teams produce research-grade analyses that directly inform strategy.
- Top-Tier Security Compliance: Built to meet rigorous standards like GDPR, HIPAA, and SOC 2 Type 2, it ensures enterprise-level security and privacy.
- Scalable Pricing Options: Designed to meet the needs of both growing teams and larger organizations, offering flexibility without sacrificing advanced features.
Backed by verified data, BuildBetter.ai provides a comprehensive solution for product teams aiming to enhance collaboration and drive better outcomes. Its extensive integration capabilities, multi-channel data processing, and focus on delivering high-quality insights make it an excellent choice for teams that prioritize thorough, research-driven analysis. If your team values precision and wants to turn scattered data into strategic decisions, BuildBetter.ai is a proven choice.
Which Tool Should You Choose?
When it comes to selecting the right tool, it really depends on your organization's size, needs, and priorities. Here's a breakdown to help you decide.
For B2B teams looking for in-depth analysis, BuildBetter.ai is a standout option. It goes beyond basic functionality by analyzing both internal communications and external feedback. With over 100 integrations, it delivers research-level insights while meeting enterprise-grade security standards like GDPR, HIPAA, and SOC 2 Type 2 compliance. Pricing starts at $7.99/month for the Starter plan, which includes unlimited seats and essential features. For mid-sized teams, the Growing plan at $200/month offers 3,600 minutes and unlimited reports - perfect for scaling operations.
If you're working with a tighter budget or don't require full-scale integrations, simpler tools might meet your needs. These options are ideal for teams that primarily need basic recording and transcription. However, it’s essential to evaluate your usage volume to ensure you're making a cost-effective choice.
For those focused solely on call recording and transcription, tools like Insight7, SuperU, or Mihup.ai can get the job done. That said, these platforms lack the advanced integrations and unified data analysis that BuildBetter.ai provides. If connecting customer feedback with internal discussions is a priority, simpler tools may fall short.
For enterprises managing high volumes and requiring top-tier security, BuildBetter.ai’s Enterprise plan is the way to go. It includes unlimited minutes, custom SSO/SAML integration, and a dedicated success team to support your needs. The platform also offers flexibility with bot-based recording across major platforms or "no bot" local recording options, making it a robust choice for larger organizations.
What sets BuildBetter.ai apart is its ability to merge internal team communications with external data sources like support tickets, surveys, and product reviews. This creates a single, cohesive platform that empowers product teams to make informed, strategic decisions.
FAQs
How does BuildBetter.ai keep customer data secure and ensure compliance during call analysis?
BuildBetter.ai places a strong emphasis on data protection and compliance by employing top-tier security measures and adhering to stringent regulations such as GDPR and HIPAA. Additionally, the platform holds a SOC 2 Type 2 certification, which guarantees that customer data is managed with the utmost care and reliability.
With regular monitoring and updates to its security protocols, BuildBetter.ai ensures that product managers and operations teams can trust their sensitive information is safeguarded while meeting both global and U.S. regulatory requirements.
What unique benefits does BuildBetter.ai provide for B2B product teams compared to standard call recording tools?
BuildBetter.ai is tailored for B2B product teams, offering top-tier security and privacy controls to protect sensitive customer information and ensure compliance with enterprise standards. Unlike typical call recording tools, it integrates effortlessly with over 100 platforms, simplifying data collection and analysis throughout your workflows.
By automating time-consuming tasks, BuildBetter.ai can save teams up to 18 hours per sprint, freeing up valuable time for strategic projects. It also provides organized, actionable insights from customer calls, empowering teams to make smarter decisions and collaborate more effectively. These capabilities make it a powerful tool for boosting productivity and driving success in B2B product development.
How does BuildBetter.ai's integration capability improve user research and decision-making?
BuildBetter.ai transforms how teams approach user research and decision-making by connecting with more than 100 popular business tools. This integration allows for smooth data collection and analysis without disrupting current workflows. The result? Teams can uncover insights much faster, with many users noting considerable time savings and a boost in efficiency.
By simplifying research workflows and automating data analysis, BuildBetter.ai helps teams make smarter, quicker decisions. This not only improves product outcomes but also cuts down on operational hurdles, making it a powerful ally for product managers and operations teams alike.