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Cycle.app Acquired by Atlassian: Top Alternatives for Product Teams

Cycle announced it will be shutting down, but, how do you get your data? What tool alternative can you use? Where do you go now?

Cycle Is Joining Atlassian — What You Should Do Now

On September 3, 2025, Cycle announced it has been acquired by Atlassian and that the standalone Cycle product will sunset on October 31, 2025. Cycle’s technology and team are set to power feedback capabilities inside Jira Product Discovery (JPD), but Cycle as an independent product goes away. Learn more about that acquisition here: https://www.cycle.app/blog/cycle-is-joining-atlassian?utm_source=chatgpt.com

Why It Matters

  • Product feedback won’t wait. Atlassian plans to bring Cycle’s feedback capabilities into Jira Product Discovery, but timelines and exact feature parity aren’t fully detailed yet. In the meantime, teams still need reliable feedback capture, triage, and analysis.
  • Access changes ahead. Cycle has stated the product sunsets Oct 31, 2025, with support to help customers export data and transition. If you rely on Cycle for day-to-day decisions, you’ll want a continuity plan now.

Top Cycle Alternatives (With BuildBetter as the Fastest Path)

1) BuildBetter.ai — AI-First Feedback, Signals, and Collaboration

Why it’s the strongest replacement

  • Import directly from Cycle
  • Unified search across every feedback source. Pull in calls, tickets, reviews, surveys, user interviews, and more—then query them with AI.
  • Automatic signal extraction. Feature requests, bugs, “paper cuts,” and churn risks are detected and tagged—no wall of manual triage.
  • From insight to action. Turn clusters into user stories and specs, push to Jira or Linear, share in Slack, and track outcomes.
  • Unlimited seats + broad integrations. Roll it out across PM, Design, Support, and GTM without wrestling license math.
  • Fast migration. We’ll map Cycle concepts (feedback, product areas, “signals”) to BuildBetter’s Domain → Product → Feature → Signal taxonomy and ingest exported data so your historical context comes along for the ride.
Bottom line: If you want Cycle-like workflows with stronger AI extraction and an autonomous stack (no Atlassian dependency), BuildBetter is your closest like-for-like—plus upgrades.

2) Jira Product Discovery (JPD) — Natural if You’re All-In on Atlassian

JPD is Atlassian’s product discovery and roadmapping tool. With Cycle’s tech joining the family, expect deeper feedback ingestion and “signal-to-roadmap” linking over time—especially for orgs standardized on Jira. If your team already lives in Atlassian, keeping discovery close to delivery can be compelling. Caveat: as Cycle sunsets, integration specifics and timelines remain in flight; verify that critical feedback workflows are covered before the Oct 31 cutoff.

3) Productboard — Roadmaps With Feedback Capture

Excellent for prioritization frameworks and stakeholder alignment, with feedback portals and customer quoting. Many teams still handle AI classification and deduping through add-ons or manual tagging.

4) Aha! — Broad PM Suite

A powerful, end-to-end product portfolio platform. If you mainly need AI-assisted feedback analysis (versus portfolio governance), it can be more than you need.

Honorable Mentions

  • Dovetail — Strong research repository and tagging; pair with roadmap tools.
  • Notion / Trello (+ plugins) — Flexible and lightweight, but manual without an AI layer.
  • Enterpret / Harvestr / Airfocus — Point solutions for VoC analytics or roadmapping you can mix and match alongside Jira.

Migration Checklist (Cycle → BuildBetter)

  1. Export from Cycle. Cycle has stated they’ll “help you export your data cleanly and fully” during the wind-down. oai_citation:7‡cycle.app
  2. Connect your sources. Hook up call recordings, support tickets, community, reviews, surveys, and data warehouses.
  3. Map taxonomy. Mirror Cycle’s product areas to BuildBetter’s Domain/Product/Feature/Signal structure; bring any custom tags.
  4. Auto-extract signals. Let BuildBetter’s bots classify feedback (requests, bugs, themes), dedupe, and surface patterns.
  5. Operationalize. Create user stories, specs, and follow-ups; sync to Jira/Linear; broadcast updates in Slack; measure impact over time.
We offer white-glove imports for Cycle customers to avoid downtime between now and October 31.

TL;DR

  • Cycle has been acquired by Atlassian and the standalone product sunsets October 31, 2025.
  • Jira Product Discovery will absorb Cycle’s feedback capabilities, but details and timing will roll out over time.
  • BuildBetter is the fastest way to keep AI-powered feedback analysis and signal-to-roadmap workflows running today—without waiting on platform changes.

What’s Next

Evaluate whether to wait for Atlassian’s integration or migrate now to BuildBetter to maintain autonomy and continuity. For a side-by-side comparison (workflows, pricing, integrations), grab a demo and we’ll tailor it to your stack.

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