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Kraftful Acquired by Amplitude: Top Alternatives for Product Teams

Kraftful Shutting Down After Acquisition by Amplitude — What to Do Now

On July 10, 2025, Amplitude officially acquired Kraftful, effectively shutting down the standalone Kraftful product. Though some team and technology may live on within Amplitude—the core product will no longer be accessible.

🎯 Why It Matters

  • Voice of Customer (VoC) tech goes silent: While Amplitude will integrate Kraftful’s AI-driven feedback insights into its own analytics suite, the original Kraftful interface is offline.
  • Uncertain integration timeline: We don’t know exactly when or how these capabilities will roll out within Amplitude—so there’s a gap in support and continuity.
  • Access gone: Teams relying on Kraftful can no longer use, log into, or reference its standalone features.

What Now? Top Kraftful Alternatives

If you used to rely on Kraftful for AI-powered feedback analysis, these platforms can help fill the void:

  1. BuildBetter.ai – AI-First Feedback, Insight, and Collaboration

Why it’s a strong substitute

  • Search across feedback sources: call transcripts, reviews, tickets, surveys—all searchable with AI-powered chat.
  • Auto distill signals: bots tag feature requests, bugs, issues—no manual sorting needed.
  • Generate user stories & docs: exports directly to Jira, Linear, Slack, and more.
  • Unlimited seats, broad integrations: ideal for teams wanting collaborative, automated feedback workflows.

2. Productboard – Focused on Roadmapping & Feedback Capture

  • Consolidates feedback and ties it into feature prioritization and custom roadmaps.
  • Supports quoting customers on features—but lacks automated signal extraction (you’ll need manual tagging or extra tools).

3. Aha! – All‑in‑One Product Suite

  • Covers ideation, roadmapping, workflows, and reporting.
  • Powerful but potentially overkill—and pricier—for teams mainly needing feedback analysis.

🧩 Honorable Mentions

  • Jira Product Discovery – Good for Jira-centric teams; analytics still evolving.
  • Notion, Trello + add‑ons – Lightweight and flexible, but manual unless you layer in plugins.

TL;DR

  • Kraftful as you knew it is gone — the product is shuttered following its acquisition by Amplitude.
  • If you’re waiting for integration: it’s coming, but timeline and form remain unclear.
  • For now, BuildBetter is the closest thing to stand-alone, AI-first feedback analysis—no Amplitude account needed.

Next steps?

  • Evaluate whether to wait for Amplitude’s integration (timeline TBD).
  • Or migrate now to BuildBetter and retain autonomy with AI-powered feedback tools. Let me know if you’d like a comparison of workflows, pricing, or feature details!