Steve Blank's Customer Development: The 4 Steps, Run in 2027
Steve Blank's customer development explained: discovery, validation, creation, and company building, with a 2027 run-book, worked example, and FAQ.
guides
9 Books Like Shape Up for Teams That Ship Small Bets (2027)
What to read after Shape Up: 9 books ranked, from Ship First to Continuous Discovery Habits, plus an 8-step loop to bring evidence to every betting table.
Shape Up Summary: Basecamp's Method and How to Run It With AI (2027)
A faithful Shape Up summary: appetite, pitches, betting table, six-week cycles, hill charts, plus how to pilot it and use AI prototyping in 2027.
Opportunity Solution Tree: Build One From Real Customer Calls (2027)
Build an opportunity solution tree from 10-20 recorded customer calls. Step-by-step method, copyable template and a worked B2B example. 2027 guide.