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Interview Synthesis

How to Turn Customer Interviews Into a PRD (2026)

How to Turn Customer Interviews Into a PRD (2026)

A four-pass method to turn customer interviews into an evidence-backed PRD, with a worked example, common mistakes, and the best tools for synthesis at
Spencer Shulem Sep 8, 2026
How to Use AI for User Research: Methods & Limits (2026)

How to Use AI for User Research: Methods & Limits (2026)

A practical guide to AI for user research: what it's good and bad at, a no-budget synthesis method, how to avoid invented themes, and when you need
Spencer Shulem Sep 7, 2026

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