Which Software Is Best for Product Development Feedback in 2025?
Explore the top feedback management tools for product development in 2025, highlighting their unique features and suitability for diverse teams.
Looking for the best feedback tools for product development in 2025? Here's a quick breakdown:
- BuildBetter.ai: Centralizes feedback from multiple channels, automates reports, integrates with 100+ tools like Slack and Jira, and offers real-time analytics. Ideal for saving time and streamlining workflows, but it has a steeper learning curve and higher costs.
- Feedbackly: Focuses on customer experience with its Emotional Value Index (EVI®). Collects feedback from websites, emails, and SMS, and integrates with tools like Salesforce. Great for improving customer satisfaction and retention.
- InsightLoop: Simplifies feedback with visual tools like annotated screenshots and voting forums. Perfect for identifying bugs and prioritizing customer-suggested features.
Quick Comparison
| Software | Key Features | Best For | Limitations |
|---|---|---|---|
| BuildBetter.ai | AI-driven analysis, 100+ integrations, real-time insights | Teams needing automation and scalability | Higher price, steep learning curve |
| Feedbackly | Emotional Value Index (EVI®), multi-channel feedback | Improving customer satisfaction | Limited internal feedback tools |
| InsightLoop | Visual feedback tools, voting forums | Bug tracking and prioritizing features | Lacks advanced analytics |
Each tool has unique strengths. Choose based on your team's size, goals, and budget.
5 Best Customer Feedback Management Tools 2025 (Full ...
1. BuildBetter.ai Features
BuildBetter.ai provides tools designed to simplify and improve the process of gathering and using product development feedback.
AI-Powered Data Processing
This feature brings together customer calls, support tickets, surveys, and team chats into a single, searchable database. Teams using it report cutting decision-making time by 30% while spending 43% more time on tasks that directly generate revenue. This centralized system makes it easier to draw meaningful insights from scattered data.
Automated Documentation & Reporting
BuildBetter.ai automatically creates key documents like customer call summaries, product requirement documents, and user personas. These reports turn raw feedback into clear, actionable insights and integrate seamlessly into existing workflows, making the product development process much smoother.
Workflow Integration
The platform connects with over 100 tools, including communication platforms like Zoom and Slack, project management tools like Jira and Asana, customer support systems like Zendesk and Intercom, and documentation tools like Confluence and Google Docs. This broad compatibility lets teams cut down on repetitive tasks, reducing operational work by 40% and eliminating an average of 26 meetings per month.
"It wouldn't be possible to do my job at this scale without BuildBetter."
– John Strang, Product Operations
Real-Time Analytics
The Signals feature continuously tracks feedback trends and flags potential issues as they arise. This real-time monitoring saves teams approximately $21,000 per team member every year, based on an hourly rate of $45.
CustomContext Feature
With the CustomContext feature, teams can adjust the AI to fit their product's specific needs and terminology. Paired with automated workflows, this feature helps teams save 18 hours during every two-week sprint.
2. Feedbackly Features
Feedbackly offers a suite of tools designed to collect and analyze feedback for product development. Its AI-powered solutions and the Emotional Value Index (EVI®) provide actionable insights to boost customer experience and business outcomes.
AI-Driven Analytics Platform
Feedbackly's AI engine processes large amounts of open feedback, linking product experience data to conversions and customer retention. The Emotional Value Index (EVI®) stands out by showing a correlation with sales that's 3–4 times stronger than other customer experience metrics.
Multi-Channel Feedback Collection
The platform allows teams to gather feedback across various channels, including:
- Website widgets
- Email campaigns
- SMS surveys
- One-page surveys
- Third-party integrations
It also supports behavioral targeting and multilingual surveys, ensuring efficient data collection from diverse customer bases.
Advanced Data Processing
Feedbackly users have reported impressive results within 12 months:
- A 200% boost in feedback volume
- 24% higher customer satisfaction
- 7% growth in acquiring new customers
- 25% improvement in net retention
"With Feedbackly, we get insights to actions that need to be taken to ensure a great customer experience on a daily basis."
– Minna Raitmaa, Head of Public Programmes, Kiasma
Enterprise Integration Hub
Feedbackly integrates with a wide range of business tools via APIs, making it easy to connect with existing systems. Here are some key integration options:
| Integration Type | Supported Platforms |
|---|---|
| Communication | Slack, Microsoft Teams |
| CRM Systems | Salesforce, HubSpot, Pipedrive |
| Marketing Tools | Mailchimp |
| Custom Solutions | REST API, SOAP API |
These integrations enable businesses to automate responses and streamline decision-making processes.
Automated Response System
The platform's automated alerts ensure quick action on critical feedback. By optimizing EVI®, businesses have seen sales growth of up to 20%.
"With Feedbackly we are not only able to gather feedback but really improve customer satisfaction which leads to operational efficiencies and growing sales in all channels."
– Toni Stigzelius, Country Director
3. InsightLoop Features
InsightLoop is a tool designed to simplify customer feedback management and help product development teams address bugs more efficiently.
Visual Feedback Tools
With its screenshot plugin, InsightLoop allows users to capture and annotate specific elements on websites or apps. This makes it easier for teams to understand and act on customer feedback.
Unified Feedback Dashboard
All feedback, whether it's a suggestion or a bug report, is collected in one dashboard. This makes tracking and managing input from multiple channels much simpler.
Voting-Based Suggestion Forum
The platform includes an embeddable forum where customers can vote on feature suggestions. This helps teams focus on the updates that matter most to users.
Visual Bug Reporting
InsightLoop's bug tracker uses in-app feedback and screenshot annotation to help teams quickly pinpoint and resolve issues.
Collaboration Features
The platform offers tools for sharing feedback with stakeholders, ensuring everyone stays informed and aligned.
"Growing revenue and improving a product doesn't have to be an either-or situation, and Loop is a visual customer feedback tool that helps you do both." - Désiré Athow, Managing Editor, TechRadar
Feedback Quality Control
A built-in rating system ensures feedback remains useful and actionable. These combined features enable teams to refine their products based on direct customer insights effectively.
Key Strengths and Limitations
BuildBetter.ai stands out for its ability to combine internal and external feedback effectively. Here's a quick overview:
| Software | Key Strengths | Limitations |
|---|---|---|
| BuildBetter.ai | • Integrates with over 100 tools like Zoom, Slack, and Jira • AI-driven analysis of internal and external data • Automates workflows to save time • Compliant with GDPR, HIPAA, and SOC 2 Type 2 standards |
• Advanced features come with a higher price tag • Steeper learning curve to master all functionalities • Additional costs for extra minutes and feedback due to usage-based pricing |
These strengths and limitations provide a concise overview of the platform's functionality. BuildBetter.ai's effectiveness is evident in its 98% subscription retention rate and a revamped chat system that delivers responses up to 10x faster.
When assessing your feedback management tools, here are three key factors to keep in mind:
- Data Integration: BuildBetter.ai connects with over 100 tools, ensuring smooth integration with your existing workflows.
- Automation and Scalability: Features like automated report generation and insight delivery minimize manual work, making it suitable for both growing teams and large enterprises.
- Cost Efficiency: By automating tasks and integrating seamlessly, the platform helps teams focus on revenue-generating activities, maximizing ROI.
"We don't operate without BuildBetter. This is the only platform that we use religiously." – Aditya Goyal, Product Lead
Recommendations
Based on the feature comparison, pick the plan that matches your organization's size and needs:
-
Enterprise Organizations (Revenue over $1 billion):
The Enterprise plan offers SSO/SAML integration for secure, organization-wide use. It also includes advanced security features tailored for industries with strict regulations. -
Mid-Market Companies (Revenue between $50 million and $1 billion):
The Scaling plan, priced at $800 per month, provides 16,000 monthly minutes for processing feedback. -
Growing Startups (Revenue between $1 million and $50 million):
The Growing plan, at $200 per month, is budget-friendly and includes 3,600 monthly minutes, unlimited reports, and workflows.
BuildBetter.ai ensures secure data management and audit trails, making it a reliable choice for sectors like healthcare and finance. Choose the plan that matches your current feedback needs, with the flexibility to scale as your requirements grow.
"We don't operate without BuildBetter. This is the only platform that we use religiously." – Aditya Goyal, Product Lead