How to Recruit and Pay Research Participants (2026 Guide)
An 8-step method to recruit and pay research participants: screeners, incentive tables, over-recruit math, consent, and a worked B2B example.
Spencer Shulem
How to Test a Feature Concept With Synthetic Personas (2026)
A 7-step method to pressure-test a feature concept with synthetic personas built from real customer signals, then validate the winner with real customers.
What Are Synthetic Personas? How Product Teams Use Them (2026)
Synthetic personas are AI respondents grounded in real customer data. Learn how to build, test, and validate them, and where they fail.
NPS Follow-Up Questions: The Why Behind Your Score (2026)
A 7-step method for NPS follow-up questions: the best why question, when to clarify, detractor escalation, root cause checks and closing the loop.
How to Target a Survey by What Customers Said: 2026 Guide
A 7-step method to survey only the customers whose calls, tickets and Slack messages matter to a decision. Spreadsheet-ready, with a worked pricing
How to Run AI-Moderated User Interviews: A Practical Guide (2026)
A 10-step method for running AI-moderated user interviews: discussion guides, probing depth, recruiting, incentives, and checking themes against real
The 7 Best AI Survey Tools With Follow-Up Questions (2026)
Compare 7 AI survey tools on real AI follow-ups, signal-based targeting, in-app delivery and where answers end up. Built for B2B product and CS teams.