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Spencer Shulem

Spencer Shulem

Before starting BuildBetter, I consulted for startups around product. Working for Seed -> Series B companies helping them hire, scale, and build out their first product teams as VP/Head of Product.

Best AI Tools That Read Customer Reviews in 2026: 12 Compared

We compared the 12 best AI tools that read customer reviews in 2026 across sentiment accuracy, source coverage, languages, and integrations. See which platform fits B2B SaaS product teams, ecommerce brands, and enterprise CX programs.

Best ChurnZero Alternatives in 2026: 10 AI Customer Success Platforms

Evaluating ChurnZero alternatives in 2026? Compare 10 AI-powered customer success platforms — including pricing, AI features, integrations, and implementation timelines — to find the best fit for your B2B SaaS team.

Best Velaris.io Alternatives in 2026: Top 10 Customer Success Platforms

Evaluating Velaris.io? Compare the top 10 customer success platform alternatives in 2026 — including AI capabilities, pricing, and time-to-value benchmarks for B2B SaaS teams.

Best Agency.inc Alternatives in 2026: AI Customer Success Tools

B2B teams are replacing Agency.inc with AI-native customer-led development platforms in 2026. Here are the top 7 alternatives compared by use case, pricing, and AI capabilities — with BuildBetter ranked #1 for product teams.

AI-Powered User Research Tools: The 2026 Buyer's Guide

A complete 2026 buyer's guide to AI-powered user research tools — features, pricing, evaluation criteria, and use-case recommendations for B2B product teams running customer-led development.

MCP vs REST API: Why Product Teams Are Switching in 2026

REST APIs were built for human developers. MCP was built for AI agents. Here's why product teams are switching to Model Context Protocol in 2026 — and when REST still wins.

Claude Code vs Cursor vs Codex: Best AI Coding Tool in 2026

Claude Code, Cursor, and OpenAI Codex represent three distinct paradigms of AI-assisted coding in 2026. We compare them across six dimensions and show how engineering teams pair them with customer-led prioritization to build the right things, faster.